LABELS Lombardi Converting Machinery installs the first Digistar hybrid at Eticpress “the label tailoring”.
This is how Maurizio Serina defines his company: “a tailoring of the label”, to highlight the care in the search for materials and solutions, according to the requests of the customers. Still young, in the mid-1990s he saw an opening in the label market and decided to try a small printing press. We are in the Brescia area where customers can range from the mechanical industry to oenology. It is important to make oneself known and to be appreciated. “Taking a customer is not difficult – he tells us – but we must keep it. And you can only do this if you are clear and honest. Then even larger companies will pass the jobs that are less appealing to them ». So he starts as a contractor, but above all he wants to evolve to build his own loyal clientele. To achieve this it must be attentive to rapidly evolving technologies. For example, in those years the offset dominated. Then flexo made great strides and was able to switch to narrow band flexographic presses, which offer modularity, the possibility of inserting finishing and finishing nodules, and eight or ten color groups. “I missed my studies – confesses, perhaps to highlight that only with assiduous experimentation results are reached that a good training course allows to accelerate – Studies open the mind ». His son Paolo, now integrated into the company after his university studies, benefits from it “because he can quickly assimilate the concepts I transmit to him.”